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Power Personas

No matter what industry you’re in, being on the customer-facing side of things can start to feel like Groundhog Day.

When you’re answering the same questions repeatedly, it’s easy to slip and send an embarrassing email or twenty. (“I did it again. I wrote ‘Thanks for reaching out, [INSERT CUSTOMER HERE]’ instead of their name.”)

If only you could say all the right things, while also saving time and energy on repetitive typing.


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Easily create, customize and share marketing personas & ICPs.


  • Easily create, customize and share unique marketing personas & ICPs
  • Just input basic demographics and a few key behavioral descriptors and Power Personas does the rest
  • Power Personas automatically identifies the key traits, tendencies and characteristics you and your marketing team need to know to attract, engage and activate your customers
  • Each ICP includes an overall profile as well as specific sections for messaging, content creation, nurturing, branding, eCommerce and a complete empathy map
Custom profiles.

Get key insights for:

  • marketing & messaging
  • strategic planning
  • content creation
  • branding/brand development
  • eCommerce
Science-based, yet human-centered.

Get access today!

Plans & features

Deal terms & conditions
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    Lifetime access to Power Personas

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    You must redeem your code(s) within 60 days of purchase

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    All future plan updates

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    Please note: This deal is not stackable

60 day money-back guarantee. Try it out for 2 months to make sure it’s right for you!

Specification: Power Personas

Power Personas

Customer Empathy Platform for Omni-Channel Marketing
Easily create, customize and manage your ideal customer profiles
B2B, B2C or DTC
Automatically analyzes and identifies key customer traits, tendencies and characteristics
Includes specific, tactical suggestions for marketing, messaging, content creation and branding
Great for remote teams and outsourced resource providers
Unlimited customer profiles
Single user + sharing

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