Are you a real estate professional looking to boost your online presence and drive more leads? With the proliferation of the internet, it’s more important than ever to have a strong online marketing strategy in place. That’s where real estate marketing software comes in.
There are a ton of different options out there, so it can be overwhelming to try and figure out which one is the best fit for your business. To help you out, we’ve compiled a list of the top 30 real estate marketing software options on the market.
Real Estate Marketing Software Comparison
To make it easier to compare the different options, we’ve divided the software into four categories: CRM (customer relationship management), lead generation, social media marketing, and email marketing.
CRM Software
- Zoho CRM: This powerful CRM software is designed specifically for real estate professionals. It offers a range of features to help you manage your leads, including lead capture forms, automated workflows, and integrations with popular real estate websites.
- Salesforce CRM: This is another well-known CRM software that’s popular among real estate professionals. It offers a range of sales and marketing tools, as well as integrations with other popular software like Google Calendar and Mailchimp.
- Redfin CRM: This CRM is specifically designed for real estate agents and brokers. It offers a range of features to help you manage your leads, including customizable lead capture forms, a built-in dialer, and integrations with popular real estate websites.
- Propertybase: This CRM software offers a range of features for real estate professionals, including lead management, marketing automation, and a customizable platform.
- Follow Up Boss: This CRM software is designed specifically for real estate professionals and offers lead management, marketing automation, and a customizable platform.
- Top Producer: This CRM software offers a range of features for real estate professionals, including lead management, marketing automation, and a customizable platform.
Lead Generation Software
- Zillow Premier Agent: This popular lead generation software is specifically designed for real estate professionals. It offers a range of features to help you generate more leads, including customizable lead capture forms, a built-in dialer, and integrations with popular real estate websites.
- Realtor.com: This lead generation software is another popular option for real estate professionals. It offers a range of features to help you generate more leads, including customizable lead capture forms, a built-in dialer, and integrations with popular real estate websites.
- Homes.com: This lead generation software is designed specifically for real estate professionals. It offers a range of features to help you generate more leads, including customizable lead capture forms, a built-in dialer, and integrations with popular real estate websites.
- BoomTown: This lead generation software offers a range of features for real estate professionals, including lead management, marketing automation, and a customizable platform.
- Zurple: This lead generation software is designed specifically for real estate professionals and offers lead management, marketing automation, and a customizable platform.
- Real Geeks: This lead generation software offers a range of features for real estate professionals, including lead management, marketing automation, and a customizable platform.
Social Media Marketing Software
- Hootsuite: This social media marketing software is a popular choice for businesses of all sizes. It offers a range of features to help you manage your social media presence, including scheduling and automation tools, analytics, and integrations with popular social media platforms.
- Buffer: This social media marketing software is another popular option for businesses of all sizes. It offers a range of features to help you manage your social media presence, including scheduling and automation tools, analytics, and integrations with popular social media platforms.
- Sprout Social: This social media marketing software is designed specifically for businesses of all sizes. It offers a range of features to help you manage your social media presence, including scheduling and automation tools, analytics, and integrations with popular social media platforms.
- SocialBee: This social media marketing software offers a range of features for businesses of all sizes, including scheduling and automation tools, analytics, and integrations with popular social media platforms.
- Agorapulse: This social media marketing software is designed specifically for businesses of all sizes and offers scheduling and automation tools, analytics, and integrations with popular social media platforms.
- Sendible: This social media marketing software offers a range of features for businesses of all sizes, including scheduling and automation tools, analytics, and integrations with popular social media platforms.
Email Marketing Software
- Mailchimp: This email marketing software is a popular choice for businesses of all sizes. It offers a range of features to help you manage your email marketing campaigns, including templates, automation tools, and analytics.
- Constant Contact: This email marketing software is another popular option for businesses of all sizes. It offers a range of features to help you manage your email marketing campaigns, including templates, automation tools, and analytics.
- Campaign Monitor: This email marketing software is designed specifically for businesses of all sizes. It offers a range of features to help you manage your email marketing campaigns, including templates, automation tools, and analytics.
- Aweber: This email marketing software offers a range of features for businesses of all sizes, including templates, automation tools, and analytics.
- GetResponse: This email marketing software is designed specifically for businesses of all sizes and offers templates, automation tools, and analytics.
- ConvertKit: This email marketing software offers a range of features for businesses of all sizes, including templates, automation tools, and analytics.
Real Estate Marketing Software Features
Now that we’ve gone over some of the top options in each category, let’s delve into some of the key features you should look for in real estate marketing software.
Lead Management
One of the most important features of real estate marketing software is lead management. Look for software that offers lead capture forms, lead scoring, and the ability to segment and organize your leads.
Email Marketing
Another key feature to look for is email marketing capabilities. Look for software that offers templates, automation tools, and the ability to segment your email list.
Social Media Integration
If you’re looking to use social media as part of your marketing strategy, look for software that offers integration with popular social media platforms. This will allow you to manage your social media presence from one central location.
Mobile Optimization
With more and more people accessing the internet via their smartphones, it’s important to ensure that your real estate marketing software is mobile-optimized. Look for software that offers a mobile app or responsive design.
Real Estate Marketing Software Pricing
Real estate marketing software pricing can vary widely depending on the features and capabilities you need. Some options offer a free version with basic features, while others have a range of pricing plans to choose from. Be sure to consider your budget and the features you need when selecting real estate marketing software.
Conclusion
There are a ton of real estate marketing software options on the market, so it’s important to do your research and choose the one that’s the best fit for your business. Consider the features and pricing options carefully, and be sure to read reviews and ask for recommendations from other real estate professionals. With the right real estate marketing software, you’ll be well on your way to boosting your online presence and driving more leads.
